6. Provides opportunities for better relationships through prolonged interaction, which also increases trust and good faith, which contributes to other future strategic partnerships. When was the last time you developed a reasonable relationship with a short-term contract client? A long-term contract allows you to give more direction to your client and find a long-term plan to ensure that the project is sustainable. In addition to duration, there are other differences between long-term and short-term contracts. 2. It eliminates the nasty surprises of rising purchase prices. Prices are set in advance if the supplier is likely to increase its entry price. If a customer needs services such as increasing brand awareness, increasing sales and conversions or referencing, a long-term contract may be best suited. If you find that a long-term contract is the best option, then your next step will be to design the details. But what should you include? Some of the green flags for signing longer contracts are: These are not all roses. If your agency enters into a long-term contract without knowing if you`re adapting well to the client, you could end up spending months investing resources for a bad client.
These long-term plans are essential because many big ticket items, such as LEO and content marketing campaigns, take months to prepare and execute properly. If you are considering a client for a long-term contract, you need a strategy that keeps you on track. You should clearly describe how and when your agency plans to meet certain milestones for a client: as an agency, you may think that a long-term contract is the best way to inject revenue into your business. Every agency wants to hear these magic words: „Sign an agreement.“ But a long-term contract is not always the best option. A typical long-term contract focuses on marketing goals that take several months. Long-term agreements are needed to operate smoothly; Suppliers can have more competitive prices, good stocks, conditions and conditions. A long-term contract is an agreement if an agency and a client have serious plans to work on. We are not talking about creating a new logo. If you sign a long-term contract, you must realize that you are making a massive commitment for your agency`s time in an agreement that may prevent you from signing more customers.